My Latest Blog Articles

Using the Meta Ads Reporting Tool

Using the Meta Ads Reporting Tool

The Meta Ads Reporting tool is an excellent feature of the Meta advertising suite, and serves an important role – especially when it comes to sharing results with clients, a team of associates, or throughout an organization. It has features and capabilities that go...

read more
Common Questions & Answers About Google Marketing

Common Questions & Answers About Google Marketing

Google marketing has been a major focus of my business since I started as a marketing agency about twelve years ago. If you're interested in knowing more about marketing your business with Google, you might want to read the following. It's a list of common questions...

read more
Tools I Use Along with Meta Ads

Tools I Use Along with Meta Ads

Managing Meta Ads has been a pivotal aspect of my business for several years. Given the diverse objectives that can be attained using Meta Ads, needs arise that require the help of tools. There are several special-purpose (including single-purpose) tools that are...

read more
Understanding Standard Events in Meta Ads

Understanding Standard Events in Meta Ads

The billionaire media mogul Ted Turner has a simple formula for success: "Early to bed, early to rise, work like hell, and advertise." For some people, the advertising part is the most difficult since its outcome is uncertain. I talk to people all the time who say...

read more
Navigating the Maze of Meta for Business

Navigating the Maze of Meta for Business

Learning your way around the various tools and user interfaces involved in Meta for business is daunting! Even pros who use them on a daily basis get thrown and confused sometimes. Why? Because there are so many different services that overlap, intersect, and...

read more
The New System of Advertiser Verification in Google Ads

The New System of Advertiser Verification in Google Ads

After many years of fostering a wild frontier of advertising opportunities, Google is implementing a system to rein in, control, and regulate it more. Its new verification policy requires that advertisers submit information about themselves and their businesses, such...

read more
How do Google Business Profiles Relate to Google Ads?

How do Google Business Profiles Relate to Google Ads?

So, you have a Google Business Profile (GBP), which means that your business location is in Google's local business directory. By definition, this also means that your business is in the Google Maps system. Keep in mind that the address/ location is the main data...

read more
Is Google Ads Right for Your Business?

Is Google Ads Right for Your Business?

It's now been a couple of decades since Google Ads (formerly known as Google AdWords) changed the world of advertising forever. It was the first self-serve ad platform that actually worked -- meaning that it kept all parties involved wanting more (the ad viewers, the...

read more
Why I Use Google Tag Manager

Why I Use Google Tag Manager

Google Tag Manager (GTM) has been around for a long time, and I've been using it for most of that time. Just not very extensively. I've known that it has tremendous capabilities beyond how I've been using it, but only recently did I decide to explore ways to further...

read more
Using UTM Parameters to Track Link Clicks

Using UTM Parameters to Track Link Clicks

UTM Parameters UTM parameters are an age-old method of tracking web activity based on link clicks, and they are still very useful today. In fact, they can help compensate for tracking data that is now missing due to PETs (Privacy Enhancing Technologies). They work by...

read more
Conversion Tracking in Google Ads

Conversion Tracking in Google Ads

When advertising through Google Ads, it helps to get as much data as possible about the results that are generated. And although it's an evolving and imperfect science, there are several tools and mechanisms that can give you useful data. For starters, you can...

read more
Some of My Favorite Books

Some of My Favorite Books

If you like reading, you might be interested in seeing some of my favorite books from recent years. Some of them were enlightening and inspirational. Some were funny and fascinating. As you’ll see, I’m not a big reader of fiction. When I read for fun, it’s almost...

read more
Common Questions & Answers About Meta Marketing

Common Questions & Answers About Meta Marketing

Facebook (whose parent company is now Meta) can be very confusing and frustrating to use. It changes often, tends to be buggy, and has an overwhelming number of features that intersect. Even people whose job it is to master (like me) have regular headaches with it. On...

read more
My Interview with Jon Loomer

My Interview with Jon Loomer

Jon Loomer is one of the top social media and Facebook ads experts in the world, and I was thrilled to have the chance to interview him last week. There are so many lessons I've learned from his teachings and his example over the years. I wanted this interview to...

read more
Targeting Options in Google Ads

Targeting Options in Google Ads

If you're advertising through Google ads, it's important to have control over who will see the ads, where they'll see them, and in what context they'll see them. Google offers an interesting array of options for ad targeting. However, not all options are available or...

read more

"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."

--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)