Instructional Courses
Check out these training courses I have available on Podia:
Google Ads Training – For Beginners & Intermediate (Run time: 4:25)
Meta Ads Training – For Beginners and Intermediate (Run time: 4:25)
Google Ads vs. Meta Ads – Comparing Differences and Results (Run time: 2:15)
My Latest Blog Articles
10 Ways AI is Changing Google Business Profiles
AI is rapidly changing how businesses show up, rank, and convert through Google Business Profiles. What was already a complicated game has become much more so. Today, Google is using AI to interpret behavior, intent, and content on a deeper level than was possible...
The Basics of Lead Generation with Meta Ads
One of my biggest advertising specialties is running lead generation ads through Meta Ads. It's an exciting and fascinating area and I've learned many lessons about it over the last ten years or so from managing hundreds of campaigns. Here are some of the most...
Local Service Ads (LSAs) vs. Regular Google Ads
One of the most common conversations I find myself in lately is about Google LSAs (Local Service Ads) vs. regular Google ads. It's an interesting topic and must be very confusing to those who don't have long-term familiarity with Google Ads. The main question people...
My Ad Tracking Go-To List
The field of online tracking related to advertising is a fascinating and endlessly complex one. There are both arts and sciences to it. Of course, it ultimately becomes a game of numbers. But knowing the most effective methods for gathering those numbers is tricky, as...
Five Indispensable Tools I Use
Online ad management is a deep and challenging specialty. Much deeper than most people realize. Sometimes I compare it to playing tennis: Anybody can play tennis. But to play very well is a different thing. When money is being invested on a regular basis, every...
The Basics of Lead Generation Through Ads
As an online ad specialist, lead generation is a big part of my business. From lawyers to dentists, roofers to insurance agents, and chiropractors to skincare clinics, I've managed thousands of lead generation campaigns. Have they all worked great? No. Although I am...
12 Things to Know About Meta Events Manager
Meta Events Manager is the central interface for monitoring actions that happen on a website or in a mobile app, such as content views, scheduled appointments, lead form submissions, purchases, and more. Should you use it to help accomplish your marketing and...
Overview of YouTube Advertising
Introduction YouTube, which was started by three PayPal employees in 2005 and sold to Google in 2006, is the world's largest online video-sharing platform. Its usage statistics are astounding, such as having 2.5 billion monthly logged-in users and over 1 billion hours...
Five Places to See Reporting Data from Google Ads
Introduction As an advertiser, it's essential to track the performance of your Google Ads campaigns to measure success, identify opportunities for optimization, and ensure you're getting a solid return on your investment. Google provides several tools to facilitate...
Meta for Business vs. a Plate of Spaghetti
Have you ever been confused and lost in the ever-changing jungle that is Facebook/Meta for business? I'm guessing yes. I have, too. Anyone who has ever used it has been, and I would contend that even Mark Zuckerberg himself has moments of disorientation. For the last...
Google Ads vs. Meta Ads — Similarities and Differences
My business has specialized in managing Google Ads and Meta Ads for the last 12 years. Knowing the ad systems well, keeping up with the changes, and continuous trial and error are a challenge. One area of fascination for me always is the comparison between Google Ads...
Google & Meta Ads: Understanding Campaign “Objectives” vs. “Types” vs. “Goals”
When creating a campaign in either Google or Meta Ads, many decisions must be made. To a novice, these decisions can be overwhelming because the meaning of the different options is sometimes unclear. For example, what is the campaign objective vs. the campaign goal?...
Why I Use the Google Ads Editor Tool
The Google Ads Editor is a powerful tool offered by Google, and I am very appreciative of it. It enables advertisers to create campaigns in a completely different interface from the normal web version. Sure, there's a learning curve – just like any digital marketing...
What is Google’s Ad Rank Formula?
The ad rank formula is applied every time an ad placement occurs on the Google Network. The ad rank number Google assigns is not visible to anyone and only applies on an auction-by-auction basis. Here are the factors that go into the equation of ad rank: Bid Amount –...
10 Tips for Using Google Ads Properly
Google Ads management is a deep specialty with a big learning curve. It takes experience and sometimes growing pains to get skilled with it. Here are some tips to help you get started properly: Put time into planning structure. How you structure your...
"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."
Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)