Google vs. Meta Webinar on December 7th, 7 pm
Wednesday, Dec. 7th at 7 pm
Webinar on Zoom -- free
Subject: Google vs. Meta for Marketing
Latest Blog Posts
Since Google ads is an auction-based system, advertisers need to place bids to get exposure for their ads. Therefore, bidding is one of the most important aspects of the entire process. While bidding used to be simpler and more straightforward, modern technology has...
In Meta Ads Manager, the ad level is where you put together the various elements of the ad itself. While creating an ad, you'll be able to see a preview of how it will look. You can see the different ways it might look depending on where it's placed (such as on...
Since Google ads is a self-serve advertising platform, it's natural that advertisers will use it with varying degrees of knowledge and skill (or the complete lack of). When advertisers use it without understanding it much, there can be problems. In fact, it can set up...
When running ads through Meta Ads Manager, where do your ads appear to the public? The answer is that there are several possible platforms and placements. As the advertiser, you can choose the platforms and placements that you think will be most beneficial. The ad set...
Traditionally, there are four levels of a Google Ads account. In today's age of automation and expanded functionality, though, there are variations to this norm. But the traditional structure still applies in most cases. The four levels of a Google Ads Account are:...
Overview Ads Manager is Meta's full-featured interface for creating and managing ads over the various platforms Meta owns, as well as a network of partner apps called Audience Network. Ads Manager is designed to give advertisers control over many different aspects of...
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--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)