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Welcome to Most Marketing

My name is Barry and I’m dedicated to helping businesses grow through three different approaches:

 

  • Affordable online marketing services
  • Free Facebook and Google education
  • Networking meetings for connecting and promoting

I host regular webinars to teach you about Facebook & Google — Free!

Google vs. Meta Webinar on July 13th, 7 pm.

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Wednesday, July 13th at 7 pm

Webinar on Zoom -- free

Subject: Google vs. Meta for Marketing

Free Instruction

Learn how to navigate Facebook and Google for business with my free webinars and learning resources.

Networking

As a co-founder of Shameless Promotion & Muffins, I'd like to invite you to attend our business networking meetings.

Services

Need a partner to manage your website, social media, advertising & more? I offer reliable and affordable services.

Latest Blog Posts

What is the “Business Account” Structure in Facebook/Meta?

What is the “Business Account” Structure in Facebook/Meta?

If you've used Facebook for business in the past, no doubt you've realized how confusing it can be. There are so many different tools for so many different things. It's challenging even for marketing professionals to keep up with. But if you're trying to get a better...

Google’s New “Performance Max” Campaigns

Google’s New “Performance Max” Campaigns

What is Performance Max? Performance Max is the name given to a new type of Google Ads campaign, which is distinguished by almost complete automation. As an advertiser, there are very few decisions to make. In general, you tell the system what your goal is, and the...

What are Google “Discovery” ads?

What are Google “Discovery” ads?

One of the newest types of advertising offered by Google is called Discovery ads. These ads provide a much different approach than methods Google has previously offered. Several characteristics distinguish them, but the two most important are: Discovery ads appear in...

What is an “Instant Experience” in Facebook Ads?

What is an “Instant Experience” in Facebook Ads?

In the history of online advertising, it's been customary for ad clicks to direct people to websites (or "landing pages"). With the Instant Experience, Facebook offers an alternative, or perhaps a substitute, as the ad destination. When you create an Instant...

The Basics of Image Extensions in Google Ads

The Basics of Image Extensions in Google Ads

After many years of planning and experimentation, Google has finally implemented a way for images to (sometimes) appear with ads in search results. Although the strict rules and requirements might present a challenge for advertisers, image extensions can add a...

Google’s New Responsive Search Ads (RSA’s)

Google’s New Responsive Search Ads (RSA’s)

A new type of ad, called "Responsive Search Ads," is becoming the new standard for Google search ads. The old/outgoing type is called "Expanded Text Ads." Starting June 30, 2022, it won't be possible to create or edit new Expanded Text Ads, although existing ones will...

Facebook is Changing Ad Campaign Objectives

Facebook is Changing Ad Campaign Objectives

Facebook (a.k.a. "Meta") recently announced a restructuring in the area of campaign objectives. The list of options will be cut down from eleven to six. That doesn't mean that you won't be able to run campaigns for the objectives that have been removed. It only means...

No More “Google My Business”

No More “Google My Business”

A New Name In recent years, Google My Business has been a useful interface where business owners and managers could manage their business on Google in the following three primary ways: Keep information up to date (such as hours of operation, phone number, COVID-19...

Get Ready for Facebook’s New Pages Experience

Get Ready for Facebook’s New Pages Experience

Facebook has been making a lot of changes lately. They changed the name of their company to “Meta”. (This is now the parent company for platforms such as Facebook, Instagram, and WhatsApp.) They announced a new company mission: “To transition from being a social media...

I've Helped Thousands of Entrepreneurs

My workshops, services, and networking meetings have helped thousands of business owners grow their business.