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Welcome to Most Marketing

My name is Barry and I’m dedicated to helping businesses grow through three different approaches:

 

  • Affordable online marketing services
  • Free Facebook and Google education
  • Networking meetings for connecting and promoting

I host monthly webinars to teach about Google & Meta/Facebook marketing — Free!

Google vs. Meta Webinar on February 8th, 7 pm

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Wednesday, Feb. 8th, 7 pm

Webinar on Zoom -- free

Subject: Google vs. Meta for Marketing

Free Instruction

Learn how to navigate Facebook and Google for business with my free webinars and learning resources.

Networking

As a co-founder of Shameless Promotion & Muffins, I'd like to invite you to attend our business networking meetings.

Services

Need a partner to manage your website, social media, advertising & more? I offer reliable and affordable services.

Latest Blog Posts

Meta Ads Tracking with the Pixel and CAPI

Meta Ads Tracking with the Pixel and CAPI

The field of web analytics is almost as old as the World Wide Web itself (which was invented in 1989 by Tim Berners Lee). The point of web analytics is to give data about activity that happens on a website, such as which web pages are seen, in which order(s) are they...

Bid Adjustments in Google Ads

Bid Adjustments in Google Ads

Google Ads offers a wide array of features and options to help optimize your campaigns for the best results. One of those features is called bid adjustments. With bid adjustments, you tell the system to alter your bids in the auction based on specified conditions. For...

Goodbye “Ad Extensions” in Google Ads

Goodbye “Ad Extensions” in Google Ads

The History For over a decade, Google Ads (formerly Google AdWords) allowed advertisers to create ads based on the wording of their choice. The basic components of an ad were: the headline, description, and URL. For the purpose of optimization, Google always...

‘Head Start’ List for Google Analytics 4 (GA4)

‘Head Start’ List for Google Analytics 4 (GA4)

To excel as an online ad specialist (which has been my goal for years), it's crucial to understand how results get tracked and measured. The world of online tracking is a complicated one that can never be completely mastered. But in 2021, I decided to up my game by...

Optimization and Delivery Options in Meta Ads Manager

Optimization and Delivery Options in Meta Ads Manager

Meta/Facebook Ads has traditionally employed automated bidding that attempts to deliver a specified result in an efficient way, such as link clicks, video views, lead form submissions, Messenger conversations, website sales, and others. This is generally still the...

Ad Outlets and Platforms Available Through Google Ads

Ad Outlets and Platforms Available Through Google Ads

Where do people see Google ads? Most people know that ads appear in Google search results, but Google has several other major outlets and networks where ads can be served. And although Google Ads may not be the only advertising platform around (there's Microsoft Ads,...

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I've Helped Thousands of Entrepreneurs

My workshops, services, and networking meetings have helped thousands of business owners grow their business.

"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."

--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)