Google vs. Meta Webinar on October 5th, 7 pm
Wednesday, Oct. 5th at 7 pm
Webinar on Zoom -- free
Subject: Google vs. Meta for Marketing
Latest Blog Posts
Targeting is one of the most significant aspects of Meta/Facebook advertising. It's wonderful if you have an effective ad creative that garners attention and promotes your business, but it can't be expected to perform well if the wrong people are seeing it. Through...
Since Google ads is an auction-based system, advertisers need to place bids to get exposure for their ads. Therefore, bidding is one of the most important aspects of the entire process. While bidding used to be simpler and more straightforward, modern technology has...
In Meta Ads Manager, the ad level is where you put together the various elements of the ad itself. While creating an ad, you'll be able to see a preview of how it will look. You can see the different ways it might look depending on where it's placed (such as on...
Since Google ads is a self-serve advertising platform, it's natural that advertisers will use it with varying degrees of knowledge and skill (or the complete lack of). When advertisers use it without understanding it much, there can be problems. In fact, it can set up...
When running ads through Meta Ads Manager, where do your ads appear to the public? The answer is that there are several possible platforms and placements. As the advertiser, you can choose the platforms and placements that you think will be most beneficial. The ad set...
Traditionally, there are four levels of a Google Ads account. In today's age of automation and expanded functionality, though, there are variations to this norm. But the traditional structure still applies in most cases. The four levels of a Google Ads Account are:...
"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."
--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)