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Welcome to Most Marketing
My name is Barry and I’m dedicated to helping businesses grow through three different approaches:
- Effective marketing services for a foundational presence
- Ad management services for lead generation and ecommerce
- Free Facebook and Google education
I host monthly webinars to teach about Google & Meta/Facebook marketing — Free!
Google vs. Meta Webinar - Aug. 26th, 7 pm
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Wednesday, Aug. 26th at 7 pm
Webinar on Zoom -- free
Subject: Google vs. Meta for Marketing
Free Instruction
Learn how to navigate Facebook and Google for business with my free webinars and learning resources.
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Services
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Latest Blog Posts
12 Things to Know About Meta Events Manager
Meta Events Manager is the central interface for monitoring actions that happen on a website or in a mobile app, such as content views, scheduled appointments, lead form submissions, purchases, and more. Should you use it to help accomplish your marketing and...
Overview of YouTube Advertising
Introduction YouTube, which was started by three PayPal employees in 2005 and sold to Google in 2006, is the world's largest online video-sharing platform. Its usage statistics are astounding, such as having 2.5 billion monthly logged-in users and over 1 billion hours...
Five Places to See Reporting Data from Google Ads
Introduction As an advertiser, it's essential to track the performance of your Google Ads campaigns to measure success, identify opportunities for optimization, and ensure you're getting a solid return on your investment. Google provides several tools to facilitate...
Meta for Business vs. a Plate of Spaghetti
Have you ever been confused and lost in the ever-changing jungle that is Facebook/Meta for business? I'm guessing yes. I have, too. Anyone who has ever used it has been, and I would contend that even Mark Zuckerberg himself has moments of disorientation. For the last...
Google Ads vs. Meta Ads — Similarities and Differences
My business has specialized in managing Google Ads and Meta Ads for the last 12 years. Knowing the ad systems well, keeping up with the changes, and continuous trial and error are a challenge. One area of fascination for me always is the comparison between Google Ads...
Google & Meta Ads: Understanding Campaign “Objectives” vs. “Types” vs. “Goals”
When creating a campaign in either Google or Meta Ads, many decisions must be made. To a novice, these decisions can be overwhelming because the meaning of the different options is sometimes unclear. For example, what is the campaign objective vs. the campaign goal?...
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"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."
Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)