Marketing News

Meta Ads Manager is Adding Generative AI Features

Meta has announced that they will begin rolling out new AI-powered features for ad creatives in Meta Ads Manager. They are:

Background generation — This is a feature is only available for Advantage+ catalog ads. It’s meant to help you offer diverse versions of product images, based on your original product images.

Image expansion — When you apply Advantage+ creative in Meta Ads Manager, your images and videos are automatically optimized to versions your audience is more likely to interact with. It can expand images to fit different aspect ratios, sometimes adding image pixels to fit space.

Text variations — Based on the primary text in your ad, AI will create up to six variations automatically. You can choose to use them or not.

X Joins with Google for Display Ads!

After a year of significant losses in ad revenue, X (fka Twitter) has decided to partner with Google for advertising.

The Google Display Network already includes millions of websites, including major publishers like Yahoo, the New York Times, CNN, and Fox News. It also includes thousands of mobile apps and gaming systems — not to mention Google’s own enormous properties, like YouTube.

The addition of X to the GDN is big news in the world of online ads.