Overview Ads Manager is Meta’s full-featured interface for creating and managing ads over the various platforms Meta owns, as well as a network of partner apps called Audience Network. Ads Manager is designed to give advertisers control over many different...
There’s a very big learning curve to using Google Ads properly. Here are 3 more principles and concepts that can help build your foundation of understanding. Quality Score The factor of quality is crucial to understand when using Google Ads. As you set up and...
Meta Ads offers a way for businesses to advertise over the massively popular platforms owned by Meta, including Facebook, Instagram, and Messenger. Venturing into the world of Meta advertising can be daunting because there are many confusing aspects of it. Like Google...
If you want to learn to use Google Ads to advertise your business, there is a significant learning curve. It’s not that hard to get campaigns running, ads showing, and costs accruing. But actually knowing what you’re spending your money on is tough!...
As I mentioned in the article The Three Types of Audiences in Facebook Advertising, the most significant power of Meta/Facebook ads comes from the ability to use custom audiences. Custom audiences are audiences for ad targeting that have had some type of engagement...
Meta Business Suite is a new user interface for managing aspects of your business on the various platforms owned by Meta, such as Facebook, Instagram, Messenger, and WhatsApp. Through Business Suite, you can manage your Inbox and messaging for all platforms, view...
If you’ve used Facebook for business in the past, no doubt you’ve realized how confusing it can be. There are so many different tools for so many different things. It’s challenging even for marketing professionals to keep up with. But if you’re...
What is Performance Max? Performance Max is the name given to a new type of Google Ads campaign, which is distinguished by almost complete automation. As an advertiser, there are very few decisions to make. In general, you tell the system what your goal is, and the...
One of the newest types of advertising offered by Google is called Discovery ads. These ads provide a much different approach than methods Google has previously offered. Several characteristics distinguish them, but the two most important are: Discovery ads appear in...
In the history of online advertising, it’s been customary for ad clicks to direct people to websites (or “landing pages”). With the Instant Experience, Facebook offers an alternative, or perhaps a substitute, as the ad destination. When you create an...
After many years of planning and experimentation, Google has finally implemented a way for images to (sometimes) appear with ads in search results. Although the strict rules and requirements might present a challenge for advertisers, image extensions can add a...
A new type of ad, called “Responsive Search Ads,” is becoming the new standard for Google search ads. The old/outgoing type is called “Expanded Text Ads.” Starting June 30, 2022, it won’t be possible to create or edit new Expanded Text...
Facebook (a.k.a. “Meta”) recently announced a restructuring in the area of campaign objectives. The list of options will be cut down from eleven to six. That doesn’t mean that you won’t be able to run campaigns for the objectives that have been...
A New Name In recent years, Google My Business has been a useful interface where business owners and managers could manage their business on Google in the following three primary ways: Keep information up to date (such as hours of operation, phone number, COVID-19...
Facebook has been making a lot of changes lately. They changed the name of their company to “Meta”. (This is now the parent company for platforms such as Facebook, Instagram, and WhatsApp.) They announced a new company mission: “To transition from being a social media...
To get the most out of your Facebook Business Page, it helps to know what the different setting options are and where they are located. This video explains. Join my “Learning Club” email list to be informed of upcoming free webinars, important marketing...
This video gives a tour of the settings options in your personal Facebook account, a.k.a. your “profile”. Here you can see ways to make your account more secure, increase your level of privacy, decide your preferences related to messaging, and much more....
When it comes to running ads on Facebook, there are three types of audiences you can target. They are: Core Audiences Custom Audiences Lookalike Audiences Without any question, the greatest power of Facebook ads comes from the ability to use custom audiences. The...
Facebook offers a huge array of paid advertising options for businesses. This article is meant to give you a concise overview of what those options are. First of all, some basics. To advertise on Facebook (or Instagram, for that matter), you must have a Facebook...
Getting Support for Business Assets on Facebook If you have business assets on Facebook, such as a Facebook Page, an ad account, a Business Manager, or an Instagram account for business, you can currently get chat support. (Facebook changes things often and it’s...
