Understanding Quality Score in Google ads

Understanding Quality Score in Google ads

Since Google ads is a self-serve advertising platform, it’s natural that advertisers will use it with varying degrees of knowledge and skill (or the complete lack of). When advertisers use it without understanding it much, there can be problems. In fact, it can...
Account Structure in Google Ads

Account Structure in Google Ads

Traditionally, there are four levels of a Google Ads account. In today’s age of automation and expanded functionality, though, there are variations to this norm. But the traditional structure still applies in most cases. The four levels of a Google Ads Account...
3 More Google Ads Principles and Concepts

3 More Google Ads Principles and Concepts

There’s a very big learning curve to using Google Ads properly. Here are 3 more principles and concepts that can help build your foundation of understanding. Quality Score The factor of quality is crucial to understand when using Google Ads. As you set up and...
6 Google Ads Principles and Concepts

6 Google Ads Principles and Concepts

If you want to learn to use Google Ads to advertise your business, there is a significant learning curve. It’s not that hard to get campaigns running, ads showing, and costs accruing. But actually knowing what you’re spending your money on is tough!...
Google’s New “Performance Max” Campaigns

Google’s New “Performance Max” Campaigns

What is Performance Max? Performance Max is the name given to a new type of Google Ads campaign, which is distinguished by almost complete automation. As an advertiser, there are very few decisions to make. In general, you tell the system what your goal is, and the...
What are Google “Discovery” ads?

What are Google “Discovery” ads?

One of the newest types of advertising offered by Google is called Discovery ads. These ads provide a much different approach than methods Google has previously offered. Several characteristics distinguish them, but the two most important are: Discovery ads appear in...
The Basics of Image Extensions in Google Ads

The Basics of Image Extensions in Google Ads

After many years of planning and experimentation, Google has finally implemented a way for images to (sometimes) appear with ads in search results. Although the strict rules and requirements might present a challenge for advertisers, image extensions can add a...
Google’s New Responsive Search Ads (RSA’s)

Google’s New Responsive Search Ads (RSA’s)

A new type of ad, called “Responsive Search Ads,” is becoming the new standard for Google search ads. The old/outgoing type is called “Expanded Text Ads.” Starting June 30, 2022, it won’t be possible to create or edit new Expanded Text...
No More “Google My Business”

No More “Google My Business”

A New Name In recent years, Google My Business has been a useful interface where business owners and managers could manage their business on Google in the following three primary ways: Keep information up to date (such as hours of operation, phone number, COVID-19...