Targeting Options in Google Ads

Targeting Options in Google Ads

If you’re advertising through Google ads, it’s important to have control over who will see the ads, where they’ll see them, and in what context they’ll see them. Google offers an interesting array of options for ad targeting. However, not all...
Bid Adjustments in Google Ads

Bid Adjustments in Google Ads

Google Ads offers a wide array of features and options to help optimize your campaigns for the best results. One of those features is called bid adjustments. With bid adjustments, you tell the system to alter your bids in the auction based on specified conditions. For...
Goodbye “Ad Extensions” in Google Ads

Goodbye “Ad Extensions” in Google Ads

The History For over a decade, Google Ads (formerly Google AdWords) allowed advertisers to create ads based on the wording of their choice. The basic components of an ad were: the headline, description, and URL. For the purpose of optimization, Google always...
‘Head Start’ List for Google Analytics 4 (GA4)

‘Head Start’ List for Google Analytics 4 (GA4)

To excel as an online ad specialist (which has been my goal for years), it’s crucial to understand how results get tracked and measured. The world of online tracking is a complicated one that can never be completely mastered. But in 2021, I decided to up my game...
Ad Outlets and Platforms Available Through Google Ads

Ad Outlets and Platforms Available Through Google Ads

Where do people see Google ads? Most people know that ads appear in Google search results, but Google has several other major outlets and networks where ads can be served. And although Google Ads may not be the only advertising platform around (there’s Microsoft...
Keyword Matching Options in Google Ads

Keyword Matching Options in Google Ads

If you are planning to do search engine advertising through Google Ads, it’s critical that you master the keyword match types system. The keyword match types are an indispensable feature that determines how closely the targeted keyword needs to match a search...
Understanding Bid Strategies in Google Ads

Understanding Bid Strategies in Google Ads

Since Google ads is an auction-based system, advertisers need to place bids to get exposure for their ads. Therefore, bidding is one of the most important aspects of the entire process. While bidding used to be simpler and more straightforward, modern technology has...
Understanding Quality Score in Google ads

Understanding Quality Score in Google ads

Since Google ads is a self-serve advertising platform, it’s natural that advertisers will use it with varying degrees of knowledge and skill (or the complete lack of). When advertisers use it without understanding it much, there can be problems. In fact, it can...
Account Structure in Google Ads

Account Structure in Google Ads

Traditionally, there are four levels of a Google Ads account. In today’s age of automation and expanded functionality, though, there are variations to this norm. But the traditional structure still applies in most cases. The four levels of a Google Ads Account...
3 More Google Ads Principles and Concepts

3 More Google Ads Principles and Concepts

There’s a very big learning curve to using Google Ads properly. Here are 3 more principles and concepts that can help build your foundation of understanding. Quality Score The factor of quality is crucial to understand when using Google Ads. As you set up and...
6 Google Ads Principles and Concepts

6 Google Ads Principles and Concepts

If you want to learn to use Google Ads to advertise your business, there is a significant learning curve. It’s not that hard to get campaigns running, ads showing, and costs accruing. But actually knowing what you’re spending your money on is tough!...
Google’s New “Performance Max” Campaigns

Google’s New “Performance Max” Campaigns

What is Performance Max? Performance Max is the name given to a new type of Google Ads campaign, which is distinguished by almost complete automation. As an advertiser, there are very few decisions to make. In general, you tell the system what your goal is, and the...
What are Google “Discovery” ads?

What are Google “Discovery” ads?

One of the newest types of advertising offered by Google is called Discovery ads. These ads provide a much different approach than methods Google has previously offered. Several characteristics distinguish them, but the two most important are: Discovery ads appear in...
The Basics of Image Extensions in Google Ads

The Basics of Image Extensions in Google Ads

After many years of planning and experimentation, Google has finally implemented a way for images to (sometimes) appear with ads in search results. Although the strict rules and requirements might present a challenge for advertisers, image extensions can add a...
Google’s New Responsive Search Ads (RSA’s)

Google’s New Responsive Search Ads (RSA’s)

A new type of ad, called “Responsive Search Ads,” is becoming the new standard for Google search ads. The old/outgoing type is called “Expanded Text Ads.” Starting June 30, 2022, it won’t be possible to create or edit new Expanded Text...
No More “Google My Business”

No More “Google My Business”

A New Name In recent years, Google My Business has been a useful interface where business owners and managers could manage their business on Google in the following three primary ways: Keep information up to date (such as hours of operation, phone number, COVID-19...