Optimization and Delivery Options in Meta Ads Manager

Optimization and Delivery Options in Meta Ads Manager

Meta/Facebook Ads has traditionally employed automated bidding that attempts to deliver a specified result in an efficient way, such as link clicks, video views, lead form submissions, Messenger conversations, website sales, and others. This is generally still the...
Campaign Objective Options in Meta Ads Manager

Campaign Objective Options in Meta Ads Manager

When you begin creating an ad campaign with Meta Ads Manager, the first choice you need to make is the campaign objective. This is so that you can achieve the results you want for your business. For example, do you want to drive traffic to your website, or do you want...
Ad Targeting in Meta Ads Manager

Ad Targeting in Meta Ads Manager

Targeting is one of the most significant aspects of Meta/Facebook advertising. It’s wonderful if you have an effective ad creative that garners attention and promotes your business, but it can’t be expected to perform well if the wrong people are seeing...
Ad Creation in Meta Ads Manager

Ad Creation in Meta Ads Manager

In Meta Ads Manager, the ad level is where you put together the various elements of the ad itself. While creating an ad, you’ll be able to see a preview of how it will look. You can see the different ways it might look depending on where it’s placed (such...
Platforms and Placements Where Meta Ads are Seen

Platforms and Placements Where Meta Ads are Seen

When running ads through Meta Ads Manager, where do your ads appear to the public? The answer is that there are several possible platforms and placements. As the advertiser, you can choose the platforms and placements that you think will be most beneficial. The ad set...
Introduction to Meta Ads Manager

Introduction to Meta Ads Manager

Overview Ads Manager is Meta’s full-featured interface for creating and managing ads over the various platforms Meta owns, as well as a network of partner apps called Audience Network. Ads Manager is designed to give advertisers control over many different...
6 Meta Ads Principles and Concepts

6 Meta Ads Principles and Concepts

Meta Ads offers a way for businesses to advertise over the massively popular platforms owned by Meta, including Facebook, Instagram, and Messenger. Venturing into the world of Meta advertising can be daunting because there are many confusing aspects of it. Like Google...
The Thirteen Types of Meta Custom Audiences

The Thirteen Types of Meta Custom Audiences

As I mentioned in the article The Three Types of Audiences in Facebook Advertising, the most significant power of Meta/Facebook ads comes from the ability to use custom audiences. Custom audiences are audiences for ad targeting that have had some type of engagement...
What is Meta Business Suite?

What is Meta Business Suite?

Meta Business Suite is a new user interface for managing aspects of your business on the various platforms owned by Meta, such as Facebook, Instagram, Messenger, and WhatsApp. Through Business Suite, you can manage your Inbox and messaging for all platforms, view...
What is an “Instant Experience” in Facebook Ads?

What is an “Instant Experience” in Facebook Ads?

In the history of online advertising, it’s been customary for ad clicks to direct people to websites (or “landing pages”). With the Instant Experience, Facebook offers an alternative, or perhaps a substitute, as the ad destination. When you create an...
Facebook is Changing Ad Campaign Objectives

Facebook is Changing Ad Campaign Objectives

Facebook (a.k.a. “Meta”) recently announced a restructuring in the area of campaign objectives. The list of options will be cut down from eleven to six. That doesn’t mean that you won’t be able to run campaigns for the objectives that have been...
Get Ready for Facebook’s New Pages Experience

Get Ready for Facebook’s New Pages Experience

Facebook has been making a lot of changes lately. They changed the name of their company to “Meta”. (This is now the parent company for platforms such as Facebook, Instagram, and WhatsApp.) They announced a new company mission: “To transition from being a social media...
A Video Tour of Facebook Page Settings

A Video Tour of Facebook Page Settings

To get the most out of your Facebook Business Page, it helps to know what the different setting options are and where they are located. This video explains. Join my “Learning Club” email list to be informed of upcoming free webinars, important marketing...
A Video Tour of Facebook Profile Settings

A Video Tour of Facebook Profile Settings

This video gives a tour of the settings options in your personal Facebook account, a.k.a. your “profile”. Here you can see ways to make your account more secure, increase your level of privacy, decide your preferences related to messaging, and much more....
The 3 Types of Audiences in Facebook Advertising

The 3 Types of Audiences in Facebook Advertising

When it comes to running ads on Facebook, there are three types of audiences you can target. They are: Core Audiences Custom Audiences Lookalike Audiences Without any question, the greatest power of Facebook ads comes from the ability to use custom audiences. The...
Paid Advertising Options on Facebook (Overview)

Paid Advertising Options on Facebook (Overview)

Facebook offers a huge array of paid advertising options for businesses. This article is meant to give you a concise overview of what those options are.  First of all, some basics. To advertise on Facebook (or Instagram, for that matter), you must have a Facebook...
Getting Business Support From Facebook

Getting Business Support From Facebook

Getting Support for Business Assets on Facebook If you have business assets on Facebook, such as a Facebook Page, an ad account, a Business Manager, or an Instagram account for business, you can currently get chat support. (Facebook changes things often and it’s...
Getting Support and Help From Facebook

Getting Support and Help From Facebook

At the time of this writing, there is no actual support for Facebook accounts at the profile level, which is your personal side of Facebook. I guess Facebook feels that offering human support for its almost three billion users would be unmanageable or too expensive....
Tagging on Facebook — A Technical Guide

Tagging on Facebook — A Technical Guide

Outline Introduction Facts About Tags Facts About Mentions Getting the Name Right What Does Tagging Accomplish? What Does Mentioning Accomplish? Limiting and Removing Tags and Mentions from Others Tagging and Mentioning as Your Page Others Tagging and Mentioning Your...