Google Ads vs. Meta Ads — Similarities and Differences

Google Ads vs. Meta Ads — Similarities and Differences

My business has specialized in managing Google Ads and Meta Ads for the last 12 years. Knowing the ad systems well, keeping up with the changes, and continuous trial and error are a challenge. One area of fascination for me always is the comparison between Google Ads...
Why I Use the Google Ads Editor Tool

Why I Use the Google Ads Editor Tool

The Google Ads Editor is a powerful tool offered by Google, and I am very appreciative of it. It enables advertisers to create campaigns in a completely different interface from the normal web version. Sure, there’s a learning curve – just like any digital...
What is Google’s Ad Rank Formula?

What is Google’s Ad Rank Formula?

The ad rank formula is applied every time an ad placement occurs on the Google Network. The ad rank number Google assigns is not visible to anyone and only applies on an auction-by-auction basis. Here are the factors that go into the equation of ad rank: Bid Amount –...
10 Tips for Using Google Ads Properly

10 Tips for Using Google Ads Properly

Google Ads management is a deep specialty with a big learning curve. It takes experience and sometimes growing pains to get skilled with it. Here are some tips to help you get started properly:   Put time into planning structure. How you structure your...
How to Create a Google Ads Account

How to Create a Google Ads Account

Google Ads, formerly AdWords, is a self-serve advertising platform enabling businesses to advertise across the Google Network. The ads can be seen in search results, on YouTube, over the Google Display Network, in discovery feeds, on Google Maps, and in Gmail. Not...
40 Tips for Understanding Google Business Profiles

40 Tips for Understanding Google Business Profiles

I recently created an online course, “Mastering Your Google Business Profile.” From my experience, it seems most business owners with a Google Business Profile are confused about what it is. I hear them call it their Google “Page,” thinking...
My Best 25 Tips for Google & Meta Ads Success

My Best 25 Tips for Google & Meta Ads Success

My first attempt at using Google Ads (then called AdWords) was in 2011. I remember finding it so exciting to create ads that the public would see quickly – but I also found it to be mysterious. I remember thinking, “What exactly does this mean?… What...
Introducing Demand Gen Campaigns in Google Ads

Introducing Demand Gen Campaigns in Google Ads

Google Ads has recently introduced a new campaign type. It’s called Demand Gen, and it’s replacing the Discovery campaign type. It should certainly be seen as a new, improved, and expanded version of Discovery campaigns, but rather than calling it...
Getting to Know Meta Accounts Center

Getting to Know Meta Accounts Center

Meta Accounts Center is a free interface offered by Meta for individuals to manage aspects of their Facebook, Instagram, WhatsApp, and Meta Horizon accounts. Not many people are aware of its existence, but that’s not surprising, given the huge number of tools and...
10 Things to Know about the Google Ads Reporting Tool

10 Things to Know about the Google Ads Reporting Tool

When using Google Ads, you can see reporting data in the main interface at different levels, such as campaign, ad group, product group, keyword, audience, ad, location, and more. This data is shown in table form with customizable columns. It also has a row...
Targeting People vs. Content in Google Ads

Targeting People vs. Content in Google Ads

Google Ads offers different ad targeting methods for where ads should appear, and to whom they should appear for. Although the methods have been mostly the same for many years, they have been adapted and reorganized. One constant has been the way that keywords are...
Clearing up Confusion in Meta Ads

Clearing up Confusion in Meta Ads

Anyone who’s spent time using Facebook (which is just about everyone) has probably experienced confusion at some point in figuring out how things work. People who use Meta/ Facebook for business and advertising purposes are even more likely to have been frustrated and...
Is Meta Ads Right for Your Business?

Is Meta Ads Right for Your Business?

I recently wrote an article called “Is Google Ads Right for Your Business?” The answer I gave was a definite “maybe.” When it comes to Meta Ads, I’ll upgrade the answer to “probably.” Does that mean I prefer Meta Ads to Google Ads? No. In fact, I find Meta Ads...
Using the Meta Ads Reporting Tool

Using the Meta Ads Reporting Tool

The Meta Ads Reporting tool is an excellent feature of the Meta advertising suite, and serves an important role – especially when it comes to sharing results with clients, a team of associates, or throughout an organization. It has features and capabilities that go...
Common Questions & Answers About Google Marketing

Common Questions & Answers About Google Marketing

Google marketing has been a major focus of my business since I started as a marketing agency about twelve years ago. If you’re interested in knowing more about marketing your business with Google, you might want to read the following. It’s a list of common...
Tools I Use Along with Meta Ads

Tools I Use Along with Meta Ads

Managing Meta Ads has been a pivotal aspect of my business for several years. Given the diverse objectives that can be attained using Meta Ads, needs arise that require the help of tools. There are several special-purpose (including single-purpose) tools that are...
Understanding Standard Events in Meta Ads

Understanding Standard Events in Meta Ads

The billionaire media mogul Ted Turner has a simple formula for success: “Early to bed, early to rise, work like hell, and advertise.” For some people, the advertising part is the most difficult since its outcome is uncertain. I talk to people all the time...
Navigating the Maze of Meta for Business

Navigating the Maze of Meta for Business

Learning your way around the various tools and user interfaces involved in Meta for business is daunting! Even pros who use them on a daily basis get thrown and confused sometimes. Why? Because there are so many different services that overlap, intersect, and...