Understanding Quality Score in Google ads

Understanding Quality Score in Google ads

Since Google ads is a self-serve advertising platform, it’s natural that advertisers will use it with varying degrees of knowledge and skill (or the complete lack of). When advertisers use it without understanding it much, there can be problems. In fact, it can...
Platforms and Placements Where Meta Ads are Seen

Platforms and Placements Where Meta Ads are Seen

When running ads through Meta Ads Manager, where do your ads appear to the public? The answer is that there are several possible platforms and placements. As the advertiser, you can choose the platforms and placements that you think will be most beneficial. The ad set...
Account Structure in Google Ads

Account Structure in Google Ads

Traditionally, there are four levels of a Google Ads account. In today’s age of automation and expanded functionality, though, there are variations to this norm. But the traditional structure still applies in most cases. The four levels of a Google Ads Account...
Introduction to Meta Ads Manager

Introduction to Meta Ads Manager

Overview Ads Manager is Meta’s full-featured interface for creating and managing ads over the various platforms Meta owns, as well as a network of partner apps called Audience Network. Ads Manager is designed to give advertisers control over many different...
3 More Google Ads Principles and Concepts

3 More Google Ads Principles and Concepts

There’s a very big learning curve to using Google Ads properly. Here are 3 more principles and concepts that can help build your foundation of understanding. Quality Score The factor of quality is crucial to understand when using Google Ads. As you set up and...
6 Meta Ads Principles and Concepts

6 Meta Ads Principles and Concepts

Meta Ads offers a way for businesses to advertise over the massively popular platforms owned by Meta, including Facebook, Instagram, and Messenger. Venturing into the world of Meta advertising can be daunting because there are many confusing aspects of it. Like Google...
6 Google Ads Principles and Concepts

6 Google Ads Principles and Concepts

If you want to learn to use Google Ads to advertise your business, there is a significant learning curve. It’s not that hard to get campaigns running, ads showing, and costs accruing. But actually knowing what you’re spending your money on is tough!...
The Thirteen Types of Meta Custom Audiences

The Thirteen Types of Meta Custom Audiences

As I mentioned in the article The Three Types of Audiences in Facebook Advertising, the most significant power of Meta/Facebook ads comes from the ability to use custom audiences. Custom audiences are audiences for ad targeting that have had some type of engagement...
What is Meta Business Suite?

What is Meta Business Suite?

Meta Business Suite is a new user interface for managing aspects of your business on the various platforms owned by Meta, such as Facebook, Instagram, Messenger, and WhatsApp. Through Business Suite, you can manage your Inbox and messaging for all platforms, view...
Google’s New “Performance Max” Campaigns

Google’s New “Performance Max” Campaigns

What is Performance Max? Performance Max is the name given to a new type of Google Ads campaign, which is distinguished by almost complete automation. As an advertiser, there are very few decisions to make. In general, you tell the system what your goal is, and the...
What are Google “Discovery” ads?

What are Google “Discovery” ads?

One of the newest types of advertising offered by Google is called Discovery ads. These ads provide a much different approach than methods Google has previously offered. Several characteristics distinguish them, but the two most important are: Discovery ads appear in...
What is an “Instant Experience” in Facebook Ads?

What is an “Instant Experience” in Facebook Ads?

In the history of online advertising, it’s been customary for ad clicks to direct people to websites (or “landing pages”). With the Instant Experience, Facebook offers an alternative, or perhaps a substitute, as the ad destination. When you create an...
The Basics of Image Extensions in Google Ads

The Basics of Image Extensions in Google Ads

After many years of planning and experimentation, Google has finally implemented a way for images to (sometimes) appear with ads in search results. Although the strict rules and requirements might present a challenge for advertisers, image extensions can add a...
Google’s New Responsive Search Ads (RSA’s)

Google’s New Responsive Search Ads (RSA’s)

A new type of ad, called “Responsive Search Ads,” is becoming the new standard for Google search ads. The old/outgoing type is called “Expanded Text Ads.” Starting June 30, 2022, it won’t be possible to create or edit new Expanded Text...
Facebook is Changing Ad Campaign Objectives

Facebook is Changing Ad Campaign Objectives

Facebook (a.k.a. “Meta”) recently announced a restructuring in the area of campaign objectives. The list of options will be cut down from eleven to six. That doesn’t mean that you won’t be able to run campaigns for the objectives that have been...
No More “Google My Business”

No More “Google My Business”

A New Name In recent years, Google My Business has been a useful interface where business owners and managers could manage their business on Google in the following three primary ways: Keep information up to date (such as hours of operation, phone number, COVID-19...
Get Ready for Facebook’s New Pages Experience

Get Ready for Facebook’s New Pages Experience

Facebook has been making a lot of changes lately. They changed the name of their company to “Meta”. (This is now the parent company for platforms such as Facebook, Instagram, and WhatsApp.) They announced a new company mission: “To transition from being a social media...
A Video Tour of Facebook Page Settings

A Video Tour of Facebook Page Settings

To get the most out of your Facebook Business Page, it helps to know what the different setting options are and where they are located. This video explains. Join my “Learning Club” email list to be informed of upcoming free webinars, important marketing...
A Video Tour of Facebook Profile Settings

A Video Tour of Facebook Profile Settings

This video gives a tour of the settings options in your personal Facebook account, a.k.a. your “profile”. Here you can see ways to make your account more secure, increase your level of privacy, decide your preferences related to messaging, and much more....