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10 Ways AI is Changing Google Business Profiles
AI is rapidly changing how businesses show up, rank, and...
The Basics of Lead Generation with Meta Ads
One of my biggest advertising specialties is running lead...
Local Service Ads (LSAs) vs. Regular Google Ads
One of the most common conversations I find myself in...
My Ad Tracking Go-To List
The field of online tracking related to advertising is a...
Five Indispensable Tools I Use
Online ad management is a deep and challenging specialty....
The Basics of Lead Generation Through Ads
As an online ad specialist, lead generation is a big part...
12 Things to Know About Meta Events Manager
Meta Events Manager is the central interface for...
Overview of YouTube Advertising
Introduction YouTube, which was started by three PayPal...
Five Places to See Reporting Data from Google Ads
Introduction As an advertiser, it's essential to track the...
Meta for Business vs. a Plate of Spaghetti
Have you ever been confused and lost in the ever-changing...
Google Ads vs. Meta Ads — Similarities and Differences
My business has specialized in managing Google Ads and...
Google & Meta Ads: Understanding Campaign “Objectives” vs. “Types” vs. “Goals”
When creating a campaign in either Google or Meta Ads,...
Why I Use the Google Ads Editor Tool
The Google Ads Editor is a powerful tool offered by...
What is Google’s Ad Rank Formula?
The ad rank formula is applied every time an ad placement...
10 Tips for Using Google Ads Properly
Google Ads management is a deep specialty with a big...
How to Create a Google Ads Account
Google Ads, formerly AdWords, is a self-serve advertising...
40 Tips for Understanding Google Business Profiles
I recently created an online course, "Mastering Your...
My Best 25 Tips for Google & Meta Ads Success
My first attempt at using Google Ads (then called AdWords)...
Introducing Demand Gen Campaigns in Google Ads
Google Ads has recently introduced a new campaign type....
The All-Important “Results” Column in Meta Ads Manager
If you've run ads with Meta Ads Manager, no doubt you've...
Getting to Know Meta Accounts Center
Meta Accounts Center is a free interface offered by Meta...
10 Things to Know about the Google Ads Reporting Tool
When using Google Ads, you can see reporting data in the...
Targeting People vs. Content in Google Ads
Google Ads offers different ad targeting methods for where...
Clearing up Confusion in Meta Ads
Anyone who’s spent time using Facebook (which is just...
Is Meta Ads Right for Your Business?
I recently wrote an article called “Is Google Ads Right...
Using the Meta Ads Reporting Tool
The Meta Ads Reporting tool is an excellent feature of the...
Common Questions & Answers About Google Marketing
Google marketing has been a major focus of my business...
Tools I Use Along with Meta Ads
Managing Meta Ads has been a pivotal aspect of my business...
Understanding Standard Events in Meta Ads
The billionaire media mogul Ted Turner has a simple...
Navigating the Maze of Meta for Business
Learning your way around the various tools and user...
The New System of Advertiser Verification in Google Ads
After many years of fostering a wild frontier of...
How do Google Business Profiles Relate to Google Ads?
So, you have a Google Business Profile (GBP), which means...
Is Google Ads Right for Your Business?
It's now been a couple of decades since Google Ads...
Why I Use Google Tag Manager
Google Tag Manager (GTM) has been around for a long time,...
Using UTM Parameters to Track Link Clicks
UTM Parameters UTM parameters are an age-old method of...
Conversion Tracking in Google Ads
When advertising through Google Ads, it helps to get as...
Some of My Favorite Books
If you like reading, you might be interested in seeing...
Common Questions & Answers About Meta Marketing
Facebook (whose parent company is now Meta) can be very...
My Interview with Jon Loomer
Jon Loomer is one of the top social media and Facebook ads...
Targeting Options in Google Ads
If you're advertising through Google ads, it's important...
Meta Ads Tracking with the Pixel and CAPI
The field of web analytics is almost as old as the World...
Bid Adjustments in Google Ads
Google Ads offers a wide array of features and options to...
Goodbye “Ad Extensions” in Google Ads
The History For over a decade, Google Ads (formerly Google...
‘Head Start’ List for Google Analytics 4 (GA4)
To excel as an online ad specialist (which has been my...
Optimization and Delivery Options in Meta Ads Manager
Meta/Facebook Ads has traditionally employed automated...
Ad Outlets and Platforms Available Through Google Ads
Where do people see Google ads? Most people know that ads...
Campaign Objective Options in Meta Ads Manager
When you begin creating an ad campaign with Meta Ads...
Keyword Matching Options in Google Ads
If you are planning to do search engine advertising...
Ad Targeting in Meta Ads Manager
Targeting is one of the most significant aspects of...
Understanding Bid Strategies in Google Ads
Since Google ads is an auction-based system, advertisers...