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Why I Use Google Tag Manager
Google Tag Manager (GTM) has been around for a long time,...
Using UTM Parameters to Track Link Clicks
UTM Parameters UTM parameters are an age-old method of...
Conversion Tracking in Google Ads
When advertising through Google Ads, it helps to get as...
Some of My Favorite Books
If you like reading, you might be interested in seeing...
Common Questions & Answers About Meta Marketing
Facebook (whose parent company is now Meta) can be very...
My Interview with Jon Loomer
Jon Loomer is one of the top social media and Facebook ads...
Targeting Options in Google Ads
If you're advertising through Google ads, it's important...
Meta Ads Tracking with the Pixel and CAPI
The field of web analytics is almost as old as the World...
Bid Adjustments in Google Ads
Google Ads offers a wide array of features and options to...
Goodbye “Ad Extensions” in Google Ads
The History For over a decade, Google Ads (formerly Google...
‘Head Start’ List for Google Analytics 4 (GA4)
To excel as an online ad specialist (which has been my...
Optimization and Delivery Options in Meta Ads Manager
Meta/Facebook Ads has traditionally employed automated...
Ad Outlets and Platforms Available Through Google Ads
Where do people see Google ads? Most people know that ads...
Campaign Objective Options in Meta Ads Manager
When you begin creating an ad campaign with Meta Ads...
Keyword Matching Options in Google Ads
If you are planning to do search engine advertising...
Ad Targeting in Meta Ads Manager
Targeting is one of the most significant aspects of...
Understanding Bid Strategies in Google Ads
Since Google ads is an auction-based system, advertisers...
Ad Creation in Meta Ads Manager
In Meta Ads Manager, the ad level is where you put...
Understanding Quality Score in Google ads
Since Google ads is a self-serve advertising platform,...
Platforms and Placements Where Meta Ads are Seen
When running ads through Meta Ads Manager, where do your...
Account Structure in Google Ads
Traditionally, there are four levels of a Google Ads...
Introduction to Meta Ads Manager
Overview Ads Manager is Meta's full-featured interface for...
3 More Google Ads Principles and Concepts
There's a very big learning curve to using Google Ads...
6 Meta Ads Principles and Concepts
Meta Ads offers a way for businesses to advertise over the...
6 Google Ads Principles and Concepts
If you want to learn to use Google Ads to advertise your...
The Thirteen Types of Meta Custom Audiences
As I mentioned in the article The Three Types of Audiences...
What is Meta Business Suite?
Meta Business Suite is a new user interface for managing...
What is the “Business Account” Structure in Facebook/Meta?
If you've used Facebook for business in the past, no doubt...
Google’s New “Performance Max” Campaigns
What is Performance Max? Performance Max is the name given...
What are Google “Discovery” ads?
One of the newest types of advertising offered by Google...
What is an “Instant Experience” in Facebook Ads?
In the history of online advertising, it's been customary...
The Basics of Image Extensions in Google Ads
After many years of planning and experimentation, Google...
Google’s New Responsive Search Ads (RSA’s)
A new type of ad, called "Responsive Search Ads," is...
Facebook is Changing Ad Campaign Objectives
Facebook (a.k.a. "Meta") recently announced a...
No More “Google My Business”
A New Name In recent years, Google My Business has been a...
Get Ready for Facebook’s New Pages Experience
Facebook has been making a lot of changes lately. They...
A Video Tour of Facebook Page Settings
To get the most out of your Facebook Business Page, it...
A Video Tour of Facebook Profile Settings
This video gives a tour of the settings options in your...
The 3 Types of Audiences in Facebook Advertising
When it comes to running ads on Facebook, there are three...
Paid Advertising Options on Facebook (Overview)
Facebook offers a huge array of paid advertising options...
Getting Business Support From Facebook
Getting Support for Business Assets on Facebook If you...
Getting Support and Help From Facebook
At the time of this writing, there is no actual support...
Tagging on Facebook — A Technical Guide
Outline Introduction Facts About Tags Facts About Mentions...
What is the Facebook Pixel?
If you use Facebook for business, you might have heard of...
Overview of Facebook Advertising Policies
Facebook is an enormous social media platform with reach...
Basics of the Business Manager Tool That Everyone Should Know
Introduction Facebook started much simpler than it is...
Facebook Page Basics Everyone Should know
Introduction After Facebook created a way for people to...
Facebook Lists for Categorizing Your Friends
If you’re like most people, your Facebook friends are a...
Privacy Options and Settings for Your Facebook Account
It’s important to consider factors of privacy (or the lack...
Facebook Account Basics That Everyone Should Know
Introduction This article is written for those who are new...