Barry Abraham
This is a special page meant to feature my latest blog articles as well as links to other information.
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My Latest Blog Articles
Tools I Use Along with Meta Ads
Managing Meta Ads has been a pivotal aspect of my business for several years. Given the diverse objectives that can be attained using Meta Ads, needs arise that require the help of tools. There are several special-purpose (including single-purpose) tools that are...
Understanding Standard Events in Meta Ads
The billionaire media mogul Ted Turner has a simple formula for success: "Early to bed, early to rise, work like hell, and advertise." For some people, the advertising part is the most difficult since its outcome is uncertain. I talk to people all the time who say...
Navigating the Maze of Meta for Business
Learning your way around the various tools and user interfaces involved in Meta for business is daunting! Even pros who use them on a daily basis get thrown and confused sometimes. Why? Because there are so many different services that overlap, intersect, and...
The New System of Advertiser Verification in Google Ads
After many years of fostering a wild frontier of advertising opportunities, Google is implementing a system to rein in, control, and regulate it more. Its new verification policy requires that advertisers submit information about themselves and their businesses, such...
How do Google Business Profiles Relate to Google Ads?
So, you have a Google Business Profile (GBP), which means that your business location is in Google's local business directory. By definition, this also means that your business is in the Google Maps system. Keep in mind that the address/ location is the main data...
Is Google Ads Right for Your Business?
It's now been a couple of decades since Google Ads (formerly known as Google AdWords) changed the world of advertising forever. It was the first self-serve ad platform that actually worked -- meaning that it kept all parties involved wanting more (the ad viewers, the...
Why I Use Google Tag Manager
Google Tag Manager (GTM) has been around for a long time, and I've been using it for most of that time. Just not very extensively. I've known that it has tremendous capabilities beyond how I've been using it, but only recently did I decide to explore ways to further...
Using UTM Parameters to Track Link Clicks
UTM Parameters UTM parameters are an age-old method of tracking web activity based on link clicks, and they are still very useful today. In fact, they can help compensate for tracking data that is now missing due to PETs (Privacy Enhancing Technologies). They work by...
Conversion Tracking in Google Ads
When advertising through Google Ads, it helps to get as much data as possible about the results that are generated. And although it's an evolving and imperfect science, there are several tools and mechanisms that can give you useful data. For starters, you can...
Some of My Favorite Books
If you like reading, you might be interested in seeing some of my favorite books from recent years. Some of them were enlightening and inspirational. Some were funny and fascinating. As you’ll see, I’m not a big reader of fiction. When I read for fun, it’s almost...
Common Questions & Answers About Meta Marketing
Facebook (whose parent company is now Meta) can be very confusing and frustrating to use. It changes often, tends to be buggy, and has an overwhelming number of features that intersect. Even people whose job it is to master (like me) have regular headaches with it. On...
My Interview with Jon Loomer
Jon Loomer is one of the top social media and Facebook ads experts in the world, and I was thrilled to have the chance to interview him last week. There are so many lessons I've learned from his teachings and his example over the years. I wanted this interview to...
Targeting Options in Google Ads
If you're advertising through Google ads, it's important to have control over who will see the ads, where they'll see them, and in what context they'll see them. Google offers an interesting array of options for ad targeting. However, not all options are available or...
Meta Ads Tracking with the Pixel and CAPI
The field of web analytics is almost as old as the World Wide Web itself (which was invented in 1989 by Tim Berners Lee). The point of web analytics is to give data about activity that happens on a website, such as which web pages are seen, in which order(s) are they...
Bid Adjustments in Google Ads
Google Ads offers a wide array of features and options to help optimize your campaigns for the best results. One of those features is called bid adjustments. With bid adjustments, you tell the system to alter your bids in the auction based on specified conditions. For...
"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."
--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)