Barry Abraham

This is a special page meant to feature my latest blog articles as well as links to other information.

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My Latest Blog Articles

Campaign Objective Options in Meta Ads Manager

Campaign Objective Options in Meta Ads Manager

When you begin creating an ad campaign with Meta Ads Manager, the first choice you need to make is the campaign objective. This is so that you can achieve the results you want for your business. For example, do you want to drive traffic to your website, or do you want...

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Keyword Matching Options in Google Ads

Keyword Matching Options in Google Ads

If you are planning to do search engine advertising through Google Ads, it's critical that you master the keyword match types system. The keyword match types are an indispensable feature that determines how closely the targeted keyword needs to match a search query...

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Ad Targeting in Meta Ads Manager

Ad Targeting in Meta Ads Manager

Targeting is one of the most significant aspects of Meta/Facebook advertising. It's wonderful if you have an effective ad creative that garners attention and promotes your business, but it can't be expected to perform well if the wrong people are seeing it. Through...

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Understanding Bid Strategies in Google Ads

Understanding Bid Strategies in Google Ads

Since Google ads is an auction-based system, advertisers need to place bids to get exposure for their ads. Therefore, bidding is one of the most important aspects of the entire process. While bidding used to be simpler and more straightforward, modern technology has...

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Ad Creation in Meta Ads Manager

Ad Creation in Meta Ads Manager

In Meta Ads Manager, the ad level is where you put together the various elements of the ad itself. While creating an ad, you'll be able to see a preview of how it will look. You can see the different ways it might look depending on where it's placed (such as on...

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Understanding Quality Score in Google ads

Understanding Quality Score in Google ads

Since Google ads is a self-serve advertising platform, it's natural that advertisers will use it with varying degrees of knowledge and skill (or the complete lack of). When advertisers use it without understanding it much, there can be problems. In fact, it can set up...

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Platforms and Placements Where Meta Ads are Seen

Platforms and Placements Where Meta Ads are Seen

When running ads through Meta Ads Manager, where do your ads appear to the public? The answer is that there are several possible platforms and placements. As the advertiser, you can choose the platforms and placements that you think will be most beneficial. The ad set...

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Account Structure in Google Ads

Account Structure in Google Ads

Traditionally, there are four levels of a Google Ads account. In today's age of automation and expanded functionality, though, there are variations to this norm. But the traditional structure still applies in most cases. The four levels of a Google Ads Account are:...

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Introduction to Meta Ads Manager

Introduction to Meta Ads Manager

Overview Ads Manager is Meta's full-featured interface for creating and managing ads over the various platforms Meta owns, as well as a network of partner apps called Audience Network. Ads Manager is designed to give advertisers control over many different aspects of...

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3 More Google Ads Principles and Concepts

3 More Google Ads Principles and Concepts

There's a very big learning curve to using Google Ads properly. Here are 3 more principles and concepts that can help build your foundation of understanding. Quality Score The factor of quality is crucial to understand when using Google Ads. As you set up and run...

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6 Meta Ads Principles and Concepts

6 Meta Ads Principles and Concepts

Meta Ads offers a way for businesses to advertise over the massively popular platforms owned by Meta, including Facebook, Instagram, and Messenger. Venturing into the world of Meta advertising can be daunting because there are many confusing aspects of it. Like Google...

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6 Google Ads Principles and Concepts

6 Google Ads Principles and Concepts

If you want to learn to use Google Ads to advertise your business, there is a significant learning curve. It's not that hard to get campaigns running, ads showing, and costs accruing. But actually knowing what you're spending your money on is tough! Becoming fluent...

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The Thirteen Types of Meta Custom Audiences

The Thirteen Types of Meta Custom Audiences

As I mentioned in the article The Three Types of Audiences in Facebook Advertising, the most significant power of Meta/Facebook ads comes from the ability to use custom audiences. Custom audiences are audiences for ad targeting that have had some type of engagement...

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What is Meta Business Suite?

What is Meta Business Suite?

Meta Business Suite is a new user interface for managing aspects of your business on the various platforms owned by Meta, such as Facebook, Instagram, Messenger, and WhatsApp. Through Business Suite, you can manage your Inbox and messaging for all platforms, view...

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What is the “Business Account” Structure in Facebook/Meta?

What is the “Business Account” Structure in Facebook/Meta?

If you've used Facebook for business in the past, no doubt you've realized how confusing it can be. There are so many different tools for so many different things. It's challenging even for marketing professionals to keep up with. But if you're trying to get a better...

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"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."

--Jon Loomer, Internationally-acclaimed social media expert, Meta ads specialist, and educator (https://www.jonloomer.com/)