The 3 Types of Audiences in Facebook Advertising

The 3 Types of Audiences in Facebook Advertising

When it comes to running ads on Facebook, there are three types of audiences you can target. They are: Core Audiences Custom Audiences Lookalike Audiences Without any question, the greatest power of Facebook ads comes from the ability to use custom audiences. The...
Paid Advertising Options on Facebook (Overview)

Paid Advertising Options on Facebook (Overview)

Facebook offers a huge array of paid advertising options for businesses. This article is meant to give you a concise overview of what those options are.  First of all, some basics. To advertise on Facebook (or Instagram, for that matter), you must have a Facebook...
Getting Business Support From Facebook

Getting Business Support From Facebook

Getting Support for Business Assets on Facebook If you have business assets on Facebook, such as a Facebook Page, an ad account, a Business Manager, or an Instagram account for business, you can currently get chat support. (Facebook changes things often and it’s...
Getting Support and Help From Facebook

Getting Support and Help From Facebook

At the time of this writing, there is no actual support for Facebook accounts at the profile level, which is your personal side of Facebook. I guess Facebook feels that offering human support for its almost three billion users would be unmanageable or too expensive....
Tagging on Facebook — A Technical Guide

Tagging on Facebook — A Technical Guide

Outline Introduction Facts About Tags Facts About Mentions Getting the Name Right What Does Tagging Accomplish? What Does Mentioning Accomplish? Limiting and Removing Tags and Mentions from Others Tagging and Mentioning as Your Page Others Tagging and Mentioning Your...
What is the Facebook Pixel?

What is the Facebook Pixel?

If you use Facebook for business, you might have heard of the Facebook Pixel. You might have heard that it should be added to your website. But do you know what it is? Here is a simple explanation. Facebook ads allow you to tailor your advertising for events and...
Overview of Facebook Advertising Policies

Overview of Facebook Advertising Policies

Facebook is an enormous social media platform with reach all over the world. They offer a mind-bending number of features and services, including ways for businesses to get more exposure. These ways often change and create confusion for those trying to make use of...
Basics of the Business Manager Tool That Everyone Should Know

Basics of the Business Manager Tool That Everyone Should Know

Introduction Facebook started much simpler than it is today. Their range of tools and services was much smaller. As they grew – especially in terms of advertising capabilities – a new system of organization was needed for business assets and sharing access to those...
Facebook Page Basics Everyone Should know

Facebook Page Basics Everyone Should know

Introduction After Facebook created a way for people to connect as individuals, they created an opportunity for other entities to have a presence as well. These entities could be businesses, charities, rock bands, public figures, and more. This new, specialized...
Facebook Lists for Categorizing Your Friends

Facebook Lists for Categorizing Your Friends

If you’re like most people, your Facebook friends are a group of people that are connected to your life in very different ways. Some might be members of your immediate family, some might be more distant relatives. Then there are those who might be: neighbors, work...
Privacy Options and Settings for Your Facebook Account

Privacy Options and Settings for Your Facebook Account

It’s important to consider factors of privacy (or the lack of it) when using social media. Facebook understands that privacy is a major concern for many of its users, so it created ways for people to have control over who can see the information they share. Besides...
Facebook Account Basics That Everyone Should Know

Facebook Account Basics That Everyone Should Know

Introduction This article is written for those who are new to Facebook, BUT there are several important facts here that are not well-known or understood by many who have been using Facebook for years. Whether you are new or not, I strongly recommend reading this to...