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My Latest Blog Articles
Targeting Options in Google Ads
If you're advertising through Google ads, it's important to have control over who will see the ads, where they'll see them, and in what context they'll see them. Google offers an interesting array of options for ad targeting. However, not all options are available or...
Meta Ads Tracking with the Pixel and CAPI
The field of web analytics is almost as old as the World Wide Web itself (which was invented in 1989 by Tim Berners Lee). The point of web analytics is to give data about activity that happens on a website, such as which web pages are seen, in which order(s) are they...
Bid Adjustments in Google Ads
Google Ads offers a wide array of features and options to help optimize your campaigns for the best results. One of those features is called bid adjustments. With bid adjustments, you tell the system to alter your bids in the auction based on specified conditions. For...
Goodbye “Ad Extensions” in Google Ads
The History For over a decade, Google Ads (formerly Google AdWords) allowed advertisers to create ads based on the wording of their choice. The basic components of an ad were: the headline, description, and URL. For the purpose of optimization, Google always...
‘Head Start’ List for Google Analytics 4 (GA4)
To excel as an online ad specialist (which has been my goal for years), it's crucial to understand how results get tracked and measured. The world of online tracking is a complicated one that can never be completely mastered. But in 2021, I decided to up my game by...
Optimization and Delivery Options in Meta Ads Manager
Meta/Facebook Ads has traditionally employed automated bidding that attempts to deliver a specified result in an efficient way, such as link clicks, video views, lead form submissions, Messenger conversations, website sales, and others. This is generally still the...
"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."
--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)