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My Latest Blog Articles
10 Ways AI is Changing Google Business Profiles
AI is rapidly changing how businesses show up, rank, and convert through Google Business Profiles. What was already a complicated game has become much more so. Today, Google is using AI to interpret behavior, intent, and content on a deeper level than was possible...
The Basics of Lead Generation with Meta Ads
One of my biggest advertising specialties is running lead generation ads through Meta Ads. It's an exciting and fascinating area and I've learned many lessons about it over the last ten years or so from managing hundreds of campaigns. Here are some of the most...
Local Service Ads (LSAs) vs. Regular Google Ads
One of the most common conversations I find myself in lately is about Google LSAs (Local Service Ads) vs. regular Google ads. It's an interesting topic and must be very confusing to those who don't have long-term familiarity with Google Ads. The main question people...
My Ad Tracking Go-To List
The field of online tracking related to advertising is a fascinating and endlessly complex one. There are both arts and sciences to it. Of course, it ultimately becomes a game of numbers. But knowing the most effective methods for gathering those numbers is tricky, as...
Five Indispensable Tools I Use
Online ad management is a deep and challenging specialty. Much deeper than most people realize. Sometimes I compare it to playing tennis: Anybody can play tennis. But to play very well is a different thing. When money is being invested on a regular basis, every...
The Basics of Lead Generation Through Ads
As an online ad specialist, lead generation is a big part of my business. From lawyers to dentists, roofers to insurance agents, and chiropractors to skincare clinics, I've managed thousands of lead generation campaigns. Have they all worked great? No. Although I am...
"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."
Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)