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My Latest Blog Articles
Tools I Use Along with Meta Ads
Managing Meta Ads has been a pivotal aspect of my business for several years. Given the diverse objectives that can be attained using Meta Ads, needs arise that require the help of tools. There are several special-purpose (including single-purpose) tools that are...
Understanding Standard Events in Meta Ads
The billionaire media mogul Ted Turner has a simple formula for success: "Early to bed, early to rise, work like hell, and advertise." For some people, the advertising part is the most difficult since its outcome is uncertain. I talk to people all the time who say...
Navigating the Maze of Meta for Business
Learning your way around the various tools and user interfaces involved in Meta for business is daunting! Even pros who use them on a daily basis get thrown and confused sometimes. Why? Because there are so many different services that overlap, intersect, and...
The New System of Advertiser Verification in Google Ads
After many years of fostering a wild frontier of advertising opportunities, Google is implementing a system to rein in, control, and regulate it more. Its new verification policy requires that advertisers submit information about themselves and their businesses, such...
How do Google Business Profiles Relate to Google Ads?
So, you have a Google Business Profile (GBP), which means that your business location is in Google's local business directory. By definition, this also means that your business is in the Google Maps system. Keep in mind that the address/ location is the main data...
Is Google Ads Right for Your Business?
It's now been a couple of decades since Google Ads (formerly known as Google AdWords) changed the world of advertising forever. It was the first self-serve ad platform that actually worked -- meaning that it kept all parties involved wanting more (the ad viewers, the...
"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."
--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)