Please note time zone setting.

My Latest Blog Articles

Using UTM Parameters to Track Link Clicks

Using UTM Parameters to Track Link Clicks

UTM Parameters UTM parameters are an age-old method of tracking web activity based on link clicks, and they are still very useful today. In fact, they can help compensate for tracking data that is now missing due due to PETs (Privacy Enhancing Technologies). They work...

read more
Conversion Tracking in Google Ads

Conversion Tracking in Google Ads

When advertising through Google Ads, it helps to get as much data as possible about the results that are generated. And although it's an evolving and imperfect science, there are several tools and mechanisms that can give you useful data. For starters, you can...

read more
Some of My Favorite Books

Some of My Favorite Books

If you like reading, you might be interested in seeing some of my favorite books from recent years. Some of them were enlightening and inspirational. Some were funny and fascinating. As you’ll see, I’m not a big reader of fiction. When I read for fun, it’s almost...

read more
Common Questions & Answers About Meta Marketing

Common Questions & Answers About Meta Marketing

Facebook (whose parent company is now Meta) can be very confusing and frustrating to use. It changes often, tends to be buggy, and has an overwhelming number of features that intersect. Even people whose job it is to master (like me) have regular headaches with it. On...

read more
My Interview with Jon Loomer

My Interview with Jon Loomer

Jon Loomer is one of the top social media and Facebook ads experts in the world, and I was thrilled to have the chance to interview him last week. There are so many lessons I've learned from his teachings and his example over the years. I wanted this interview to...

read more
Targeting Options in Google Ads

Targeting Options in Google Ads

If you're advertising through Google ads, it's important to have control over who will see the ads, where they'll see them, and in what context they'll see them. Google offers an interesting array of options for ad targeting. However, not all options are available or...

read more

"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."

--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)