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My Latest Blog Articles

40 Tips for Understanding Google Business Profiles

40 Tips for Understanding Google Business Profiles

I recently created an online course, "Mastering Your Google Business Profile." From my experience, it seems most business owners with a Google Business Profile are confused about what it is. I hear them call it their Google "Page," thinking that it must be like their...

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My Best 25 Tips for Google & Meta Ads Success

My Best 25 Tips for Google & Meta Ads Success

My first attempt at using Google Ads (then called AdWords) was in 2011. I remember finding it so exciting to create ads that the public would see quickly – but I also found it to be mysterious. I remember thinking, "What exactly does this mean?... What exactly does...

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Introducing Demand Gen Campaigns in Google Ads

Introducing Demand Gen Campaigns in Google Ads

Google Ads has recently introduced a new campaign type. It's called Demand Gen, and it's replacing the Discovery campaign type. It should certainly be seen as a new, improved, and expanded version of Discovery campaigns, but rather than calling it something like...

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The All-Important “Results” Column in Meta Ads Manager

The All-Important “Results” Column in Meta Ads Manager

If you've run ads with Meta Ads Manager, no doubt you've seen the "results" column in the reporting data. In many cases, it's the most important one to watch for gauging success. It relates to the deepest, most fundamental engine of the advertising system –...

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Getting to Know Meta Accounts Center

Getting to Know Meta Accounts Center

Meta Accounts Center is a free interface offered by Meta for individuals to manage aspects of their Facebook, Instagram, WhatsApp, and Meta Horizon accounts. Not many people are aware of its existence, but that’s not surprising, given the huge number of tools and...

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10 Things to Know about the Google Ads Reporting Tool

10 Things to Know about the Google Ads Reporting Tool

When using Google Ads, you can see reporting data in the main interface at different levels, such as campaign, ad group, product group, keyword, audience, ad, location, and more. This data is shown in table form with customizable columns. It also has a row...

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"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."

--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)