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My Latest Blog Articles

Google Ads vs. Meta Ads — Similarities and Differences

Google Ads vs. Meta Ads — Similarities and Differences

My business has specialized in managing Google Ads and Meta Ads for the last 12 years. Knowing the ad systems well, keeping up with the changes, and continuous trial and error are a challenge. One area of fascination for me always is the comparison between Google Ads...

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Why I Use the Google Ads Editor Tool

Why I Use the Google Ads Editor Tool

The Google Ads Editor is a powerful tool offered by Google, and I am very appreciative of it. It enables advertisers to create campaigns in a completely different interface from the normal web version. Sure, there's a learning curve – just like any digital marketing...

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What is Google’s Ad Rank Formula?

What is Google’s Ad Rank Formula?

The ad rank formula is applied every time an ad placement occurs on the Google Network. The ad rank number Google assigns is not visible to anyone and only applies on an auction-by-auction basis. Here are the factors that go into the equation of ad rank: Bid Amount –...

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10 Tips for Using Google Ads Properly

10 Tips for Using Google Ads Properly

Google Ads management is a deep specialty with a big learning curve. It takes experience and sometimes growing pains to get skilled with it. Here are some tips to help you get started properly:   Put time into planning structure. How you structure your...

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How to Create a Google Ads Account

How to Create a Google Ads Account

Google Ads, formerly AdWords, is a self-serve advertising platform enabling businesses to advertise across the Google Network. The ads can be seen in search results, on YouTube, over the Google Display Network, in discovery feeds, on Google Maps, and in Gmail. Not...

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"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."

--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)