Google vs. Meta Webinar on October 5th, 7 pm
Wednesday, Oct. 5th at 7 pm
Webinar on Zoom -- free
Subject: Google vs. Meta for Marketing
Latest Blog Posts
The History For over a decade, Google Ads (formerly Google AdWords) allowed advertisers to create ads based on the wording of their choice. The basic components of an ad were: the headline, description, and URL. For the purpose of optimization, Google always...
To excel as an online ad specialist (which has been my goal for years), it's crucial to understand how results get tracked and measured. The world of online tracking is a complicated one that can never be completely mastered. But in 2021, I decided to up my game by...
Meta/Facebook Ads has traditionally employed automated bidding that attempts to deliver a specified result in an efficient way, such as link clicks, video views, lead form submissions, Messenger conversations, website sales, and others. This is generally still the...
Where do people see Google ads? Most people know that ads appear in Google search results, but Google has several other major outlets and networks where ads can be served. And although Google Ads may not be the only advertising platform around (there's Microsoft Ads,...
When you begin creating an ad campaign with Meta Ads Manager, the first choice you need to make is the campaign objective. This is so that you can achieve the results you want for your business. For example, do you want to drive traffic to your website, or do you want...
If you are planning to do search engine advertising through Google Ads, it's critical that you master the keyword match types system. The keyword match types are an indispensable feature that determines how closely the targeted keyword needs to match a search query...
"Barry is amazing. He genuinely cares about his community and small businesses. Barry is uniquely driven and focused to keep learning so that he thoroughly understands complex topics — not only for his benefit but for the benefit of others. That is what makes him special."
--Jon Loomer, Internationally-acclaimed social media expert, Meta Ads specialist, and educator (https://www.jonloomer.com/)